The ad is powerful – it shows a jar of peanut butter and the EpiPen($120).
The goal of the campaign is to reduce the cost of the EpiPen to the cost of
peanut butter that is on average $5 per jar! It is a great initiative and a fund
will be created for that purpose.
Now if only peanut butter could be modified ingredient structure-wise to be
Novemb4el3aShr 2on30u atsgo 2r7l9a9:e30t A9M · Introducing Protection for Peanuts, a fund created by Kraft Peanut Butter to help offset the cost Canadians pay out of pocket for an epinephrine pen. Because we believe life-saving medication should cost peanuts. See how we’re making it happen at ProtectionforPeanuts.ca